While the words successful blogger and Punk Rock Papa are not exactly synonymous, I decided to give it a go anyways and write a definitive guide to being a successful blogger. Sure, my ‘stats’ aren’t exactly gaudy, but who cares? I pay hundreds of dollars a year on internet writing so I must know what I am doing. Also, I am sort of published in an anthology, so you know I am the real deal.
There are many things that go into becoming a successful blogger. Do you feel like you don’t have the writing talent to be a successful blogger? Who cares?! Being successful isn’t about being good at anything. I like to call my approach to blogging the Kardashiyesican Approach.
First and foremost, you have to find yourself an audience. Your audience, at first, can be family and those ride or die friends who always told you how good of a singer you were and how you should totally try out for American Idol. The ones who uploaded the grainy video of you singing to YouTube and then submitted it to America’s Funniest Home Videos. Show those friends your dreams and aspirations.
There are many different kinds of bloggers. Some write lists and some write recipes. Others like to take all their sessions of therapy and condense them into 500 to 1,000 word bursts to spew across the internet in between shares of funny memes and a disgust for the word ‘moist’. These are the successful bloggers, the real MVPs of the blogging world. You want to be one of them.
The Kardashiyesican Approach involves you being completely bare and pretending to be embarrassed about being ‘naked’ in front of strangers. When posting you should use phrases such as;
“This is really important to me.”
“I never thought I would find the courage to share this.”
“This has trigger warnings.”
It is really important to sell to your audience. Sure, the incident required a hundred hours of therapy and happened five years ago but you want to sell it like you are “Not over it but getting there.”
This is how the REAL bloggers do it.
Another good way to build an audience is to accidentally leak your blog at work. Tell Karen, who never keeps her mouth shut, about it. The key is to act super embarrassed.
“Oh, that reminds me of this thing I wrote. I am super embarrassed, I probably shouldn’t show you this. I trust you, Karen. I trust you. Well, I guess since it is on the internet it is there for everyone to see. No, Karen, scroll down. There. Yes, I blog. Don’t tell anyone. I trust you Karen, did you hit subscribe and share?”
A lot of bloggers will advise you to like and share other people’s work as well. That sounds like it requires a whole lot of reading and sharing that you could spend asking people to read your stuff. The best way to get around this is to just drop links to your blog on other people’s blogs. This will show them that not only did you “read” *wink* their work, but related to it so much it reminded you that everyone should be reading your words instead.
Feeling overwhelmed? Building an audience is important, there are many ways to do it. Sure, there may be ways that are more etiquette centric but let’s be honest here, you’re blogging because it is about you. The Kardashiyesican Approach isn’t about doing what is right or wrong, it is about being the most successful blogger you can be.
If you are really having a hard time building an audience, you can always just straight forward attack your peers. This method might even land you TV spots! I like this method, because it cuts out a lot of the social media aspect of successful blogging. Just write some vitriol, write an I’m not sorry post, write an I’m sorry post and then write a post about how you are seeking mental wellness.
Watch the stats stack up.
If you want to go the social media route, there are a variety of social media platforms to play on. I am what is known as a level 3 Facebook Guru. I have a ‘tribe’, a page with thousands of followers and an ability to say I was on Scary Mommy. Having a tribe is really awesome for exposure. You can use your tribe to build this really tight bond with your peers, in case you need to straight forward attack them and call them shit later. Tribes are also filled with really nice people, too.
We aren’t here for friends, we are here to be successful bloggers. This is a really competitive field and if, like me, you aren’t as talented as the rest, you can’t spare time to have friends or anything in your tribe. These are your competition for the trending topic. It is a constant battle of who had a worst childhood and if you want good sites to pick you up, you better start dipping into those repressed memories.
Social media provides a good platform to talk about yourself. I find it really important, in order to be successful, to always be talking about yourself or your family. Sometimes, my kids will want to do something and while it may seem like fun, I know Christine from whatever page has already done that this week so we have to do something else for the precious Facebook likes. Facebook likes equal more people reading your blog, something my children have a hard time comprehending.
Facebook is wildly important if you want to be successful. If you can be personable online, take other people’s statuses and reshape them so it sounds like an original thought, and get people to think you spend as much time with your family as you say you do online then you will be golden. It’s called balance. While I don’t advocate Munchausen Syndrome, I do advocate using makeup to put fun ‘boo-boos’ on your children. Sympathy likes are super in right now.
Lastly, and this is how you truly reach the pinnacle of success, you have to be angry. Not angry about your life, no, you have to be happy with your life. You need to be angry about something that doesn’t affect you. It could affect a sister’s best friend’s cousin, but not you directly. You have to be really upset though, as if your day-to-day routine of pretending to play with your kids at the park was truly affected by something that happened a million miles away from you. Lose sleep over something.
I like to say, “I know I was upset about that thing last week and can’t remember what cause I was fighting- but this, this truly traumatized me because of the magnitude at how everyone else is upset by it. I mean it, this has awakened my inner activist and I want to do somethi- Oh, wait, nevermind. I am really angry about THIS thing now.”
It is important to remember, the internet is a tough place to gain popularity if you aren’t a cat. I hope you can take the Kardashiyesican Approach and use it to turn childhood woe into viral posts. Because, at the end of the day, might as well do it for the likes.